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Overview: For groups and organizations, specific and targeted marketing, as well as branding that is on point, can be a source of success or failure for an initiative. However, not every group and organization can afford marketing firms to craft a message and get it out effectively to the public, and not everybody has the background to know how to market and brand themselves.

For those in this situation, or for those that have not been involved in modern marketing and branding for a long time, the Certificate in Marketing and Branding is the perfect professional development. This Certificate program consists of three courses (two in-person and one virtually) and will explore:

• The fundamentals of marketing and getting the message out
• Fully utilizing social media to marketing an organization
• Why creating a positive brand for an organization is important
• Creating a positive brand effectively

After completing the Certificate in Marketing and Branding, participants will have the ability 鈥� based on information, real-world examples, and putting the learned knowledge into practice 鈥� to significantly improve both the brand identity and marketing ability of a group or organization and to be able to achieve growth goals.

Type of Delivery: Virtual and In-person.

Duration: Three courses for a total of twenty-one (21) hours.

Facilitators: Jennifer Paynter, Susan Graham.

Cost: $1,449 for the entire certificate; $449 plus HST for 鈥淭he Importance of Marketing鈥� and 鈥淪trategic Branding,鈥�; $599 plus HST for 鈥淪ocial Media Marketing.鈥�

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